The company began operations in 1989 is owned by Abraham Ezra Schnapp.

Acted in the first production in the Far East đạp והפצתם Israel under the name "cobra" and מיגוון of spare part and accessories.

Over the years, starting from 1998, received the exclusive representation of a number of world leading brands:

SCOTT USA SCOTT USA . - The company that leads the world - Luxury bike, clothing, shoes and accessories.
NORCO NORCO - Giant Hfririid Canadian - Bicycle, helmets, clothing and accessories.
MACE MACE - Helmets, clothing and accessories.
AXIOM AXIOM - Parts & Accessories.
KENDA KEN- Giant sticky quality.
CRATONI CRATONI . - High quality helmets from Germany.
ONDA ONDA . - Bicycle clothing מתוצרת Portugal.

- -- Two company-owned stores a flag (in Tel Aviv and Haifa) which are shown in all the company brands products.
Also, a network of agents licensed brands across the country.
- --
In addition, the company markets מיגוון modes of Children (COBRA), parts and accessories for any bike shops around the country.

The company supports the outstanding athletes in the bike, which Shlomi champion country life - riding mountain / road - riding on the אופני SCOTT Modes SCOTT